Alex Estrada and his partner Tony B., owners of Exquisite Multimedia, bought the Exquisite Pleasures catalog in early 2002. At that time, the company also signed on other directors starting with Max Hardcore, Tyce Bune, Justin Slayer, Rodney Moore and Venom.
During the AEE show in Las Vegas in 2004, Exp Multimedia also signed a deal with Luke, formerly known as Luke Campbell, the former front man for the infamous rap group 2 Live Crew. Luke will be hosting as well as performing in a series directed by Justin Slayer called Uncle Luke's Fuck Shop.
Tony B, the general manager of Exquisite Multimedia also told AVN.com he was glad to have Gina Lynn Productions at his company. "The first release from Gina Lynn Productions looks fantastic, the box was designed by Art Attack, and they put a ton of gold foil on it so it will jump out at people," he said.
However, Lynn does appear in the first title that EXP will release, Top Notch Bitches, but the scene predates her Club Video contract. Lynn's scene is with Alexis Amore and Knight, and was tucked away for the future and the first release of Gina Lynn Productions seemed like a fitting title. "It came out so good that we decided to use it in the first video, so that we'd have something together on our first release."
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